Actress, activist and renowned beauty Olivia Wilde will serve as the face of Avon’s beloved “Today. Tomorrow. Always.” trio of fragrances.

Avon is calling Wilde a ‘modern icon of beauty’ with enduring appeal.

The brand’s fragrance trio was first launched in 2004. It has since evolved into a set of classically modern scents with, like Wilde, a timeless appeal, according to the brand.

Meg Lerner, vice president, North America Marketing, Avon, said, “Olivia is an aspirational example of a woman who embodies beauty both inside and out,” says “Her passion and dedication to helping others makes her a perfect fit for Avon.”

What are the scents?

The fragrance trio includes Today, a white floral with honey-scented blossoms of the Butterfly Bush; Tomorrow, an oriental woody scent with exotic flowers and golden fruits; and Forever, a romantic floral, with creamy wood notes and sensual musk.